CrossFit athletes love to support each other, and they love their gear. There are some amazing companies out there who are big-timers in the CrossFit merchandise game. While these people do great work and provide solid products, I like to explore smaller companies and discover more good people out there who are trying to make a name for themselves in our community. Here are some great companies that I came across who are doing a good job making the most of their products to help others along the way.
While there is a vast army of apparel companies out there, I selected three that I think have solid products and people.
First up is Black Legion Athletic Gear out of St. Louis, MO, which is owned and operated by Jeremy Pickett. This is one straightforward hard-working guy. Black Legion sponsors a whole group of local athletes and you’d be hard-pressed to find an event in the Midwest that they are not involved in either with merchandise sales or sponsoring athletes and the event itself. I love their shirts for their fit and feel, but they also have some pretty bad-ass gear and their shorts rival any WOD shorts out there. If you aren’t in the Midwest, you can find their stuff at www.blacklegiongear.com.
Livesore products are some of the most unique and clever I’ve seen. This was the first place I ever tried wrist wraps, and I really like their feel and design. The shirtsare extremely comfortable and look good (which is important if you are a grinder like me who does not and should not train with my shirt off). They carry shirts, wraps, hats, shorts and other accessories. The thing impresses me the most about Livesore is all they’ve accomplished in only seven months of business. Sean Wagner has built up a great company with great products, but he and his crew have also donated a large sum of money to Kevin Ogar to help with his recovery efforts. Anyone who gives back and makes kick ass workout gear is a grinder worth supporting in my book. They are based on the West Coast, but you can see what they have to offer at www.live-sore.com.
The last company in this category is five-month-old, Born To WOD. Although they might be the “new kid on the block,” BTW has accomplished a lot in a short amount of time. Besides quality and variety, they excel in terms of customer relations to the point where it was described as “impeccable.” They have such a wide range of items from youth and baby clothes to shirts for dogs and awesome training shirts and hoodies for workouts. The hoodie I have from them is the most comfortable hoodie I have ever put on. They do so many different things, but the stuff I’ve used from them has all been quality. You can find them on social media (Twitter and Instagram) @borntowod and Facebook as well. If you are looking for cool gear to train in, or want to have your kids or pets looking fresh as well, head to www.borntowod.com.
I love those little applesauce squeeze packets you can get from the grocery store. I’m not very inventive, but I can tell you the people at Fuel for Fire are, and they got it right with this product. FFF took a great concept like the convenience of a portable fruit- and veggie-based snack and made it delicious and then threw in some excellent protein. The sweet potato and apple flavor tastes just like pumpkin pie filling in my opinion. I’m always on the lookout for quick snacks that taste good and are good for me too, and these really hit the spot. I like them as a pre-workout snack, and they’re good for post meal or even post workout recovery energy as well. Really I haven’t found a bad time to enjoy these treats. I think they are for sale at various locations and I know they will work with affiliates too. I’d go to www.fuelforfire.com for more information about products, locations and pricing.
I’ve never thought of trying out an app for a review or everyday use before, but I got a lot of feedback suggesting I look at RX Action (available on iTunes for $0.99). This app takes highlights of specific CrossFit-related articles, videos and media, and bundles them all together in one convenient location. They even have articles from The Box Magazine, so you know it’s good. Another cool function is that you can get info on various competitions and affiliates to check out. For less than a dollar you can easily compile your CrossFit news and info into one spot and save yourself some time searching the vast internet for the latest in CrossFit-based information.
I’ll revisit this topic in later months so keep an eye out for more gear, gadgets and grub.
Stay on the Grind.
Jamie Toland (JTol)