This past 4th of July, we continued a tradition of running the local 5K and celebrated the holiday with a BBQ at the home of a student of mine afterward. As a gym owner, the greatest feeling is experiencing the community bond that forms amongst your students, and the 4th of July is a shining example of that.
On the 5K, however, we ran into a student who trained with us for a short time. Her reason for not continuing then was financial, and she reiterated that in our brief conversation. “I just wish it was cheaper. I just can’t afford it,” she said.
Believe me, as a young person trying to start a couple of small businesses, I can empathize. Her statement and listening to her make it in a part of the world where the real estate market alone trumps the cost of living in many other parts of the world got me thinking. It seems that today, with credit cards, technology and fashion, that we all can afford just about anything. A key distinction here is to note, however, that we all can’t afford everything. But, I’d argue that we can afford just about anything.
We see examples of this all the time. Folks who live for life on the river can afford a $150,000 boat that gets all the attention on spring break, but they can’t afford a $1,200-a-month apartment. A ton of guys I went to high school with could afford upgraded sound systems and subwoofers in their trunks, but they couldn’t always afford gas.
Heck, I’m the same way. I can’t afford to pay my car registration on time, but I can afford beef at $21.99 per pound.
Do you see where I am going with this? Life is a matter of choice. It’s a matter of perspective. “$200 per month for a gym membership? Who do you think I am — Bill Gates?” No, I think you’re someone who probably takes a great deal of pride in your fitness. That’s all.
Furthermore, if you look around the CrossFit community, you’ll notice that there’s some change in the air. People, and young people included, are choosing to spend more and more money on their health and fitness in an economy that yields less and less disposable income. That’s interesting.
Now, am I somehow right for spending my hard-earned cash on grass-finished meat and the woman who has opted to save $150 a month by going to a Globo gym wrong? No way. But, if I could have you walk away from this article with one thing, it’d be that virtually everything is available to us at a price we can afford. The choices, however, are simply a matter of priority.
— Logan Gelbrich