The Golden Ticket

CrossFit Golden Ticket

Now, don’t be jealous. I was lucky enough to snag a Gold Level ticket to the Games this year with boy-band-fanatic-like speed the hour that tickets both went on sale and sold out. Many didn’t, however, and for the second year in a row, the demand for the Reebok CrossFit Games has wildly overwhelmed the supply of tickets.

What does this mean for CrossFit? Does it mean anything?

Think about it: Meeting the demand for tickets to an event is never really the goal. If that were the case, the Super Bowl would be held at the Indianapolis Motor Speedway, which holds 257,325 people, and ticket prices would range from the usual hundreds and even thousands of dollars, all the way down to tens of dollars on the fringes. Sellout crowds are part of the fanfare. There’s a market for everything, right?

Well, the CrossFit Games, unfortunately, has upset some folks who would die to go but can’t. It’s understandable, however, that the scarcity of tickets is the nature of the beast. Furthermore, who wants to watch CrossFit with binoculars in the rafters? There’s a certain type of experience to be had at these events. And right now, CrossFit has grown enough that tickets to the Games a scarce resource. Furthermore, it’s critical to the spectator experience that there is a bit of intimacy, proximity and natural energy in the venue.

The cons with this are obviously the lack of tickets available. The pros? Well, we’ve got a fully validated sport on our hands with sellout crowds. And, if you’ve ever been to the Games, you can echo the point that the fan experience is second to none. I’ll take it.

So, if you didn’t get the “golden ticket,” I feel your pain. However, the answer isn’t to host the Games at a 100,000-seat venue as much as it is to work hard to get tickets early … or qualify to compete yourself.

— Logan Gelbrich